L'Oreal Active Cosmetics Division Dermatological Skincare Amazon Brandstore

Our Role:

The Challenge
To work with L'Oreal's Active Cosmetics Division (ACD) brands such as Vichy & La Roche-Posay to create an area within the Luxury Beauty section on Amazon.com per their custom brand store specifications.

Digital Instincts used their design & user interface expertise to plan out a brand store with a focus on allowing users to accurately locate the best dermatological skin care products that Amazon offers.

This scalable, custom designed area of Amazon.com provided browsing tools to search dermatological products by Skin Type, Concern, Product Type or Brand. Amazon launched this brand store with products of two brands from L'Oreal's Active Cosmetics Division - Vichy & La Roche-Posay with plans to eventually add more brands to the selection.

This area also included educational videos, links out to brand blogs, dermatalogist Q&As as well as a Find a Physican locator to help users locate dermatalogists in their area.

  • Client


  • Technology

    • Design
    • UI/UX
    • Responsive
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