L'Oreal Multi Cultural Beauty Amazon Brandstore

Our Role:

The Challenge

To work with L'Oreal's Multicultural Beauty (MCB) brands such as Carol's Daughter and Dark & Lovely to create an area within the Natural Beauty section on Amazon.com per their custom brand store specifications.

Digital Instincts designed a scalable UI/UX as well as look and feel of Amazon's Multi Cultural Beauty Brandstore. Launching with two of L'Oreal's most popular MCB brands, Carol's Daughter and Dark & Lovely, this custom design area within Amazon allows users to browse through products by Hair Type, Brand and Category. It also includes product education videos, best sellers and puts the focus on the Brands as well as the Products to guide the users to locating the best products for their needs.

  • Client


  • Technology

    • Design
    • UI/UX
    • Responsive
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