Fast Five Movie Spec Game & App

Campaign Description:

Digital Instincts concepted a twitter game and tablet app for MTV to promote the movie Fast Five. The twitter game was a hashtag race where users could help the characters from the movie, DOM, BRIAN AND HOBBS win a drag race , ultimately to be crowned the best and fastest. They'd be fueled by user's Tweets. Users could join a team and help their character win by tweeting using the team hashtag. The more tweets the more horsepower!

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