Maybelline New York

Brand Style Guide

Standardizing and Personalizing Maybelline New York's Email CRM Strategy

The Email CRM Style Guide was created to standardize and optimize email marketing campaign initiatives. The guide included the design of 12 adaptable email campaigns that served as a canvas for the objectives. Consistent guidelines were applied to all creative assets and elements, including fonts, imagery, model placements and palettes, and sizing uses. Promotional banners' were also standardized for interchangeability and included virtual try-ons, contests, sweepstakes, and product sampling ads. Guidelines for inserting dynamic product calls from data history about the user and personalized messaging were also addressed in the Style Guide.

Preference Center

The Maybelline.com Preference Center design goes beyond just customization; it empowers users to take control of their email preferences, ensuring that future marketing communications will align precisely with their unique interests and tastes. This valuable tool elevates the user experience and allows Maybelline.com to gain deeper insights into individual preferences, fostering more targeted and personalized marketing communications. As a result, Maybelline.com creates a more engaging and personalized interaction with its customers, driving higher relevance and satisfaction.

Building Engaging Customer Experiences

Maybelline New York aimed to promote their new shades of Lifter Plump Gloss, featuring an intense heated sensation and plumping effect from chili pepper. They utilized gamification through the Lifter Plump Hot Meter Game to enhance visibility for these shades, showcasing the power of gamified marketing for beauty brands like MNY.

Social and Affiliate Marketing

Digital Instincts supports the creative development of tailored assets for MNY, strategically curated for users across their social channels and a range of affiliate partnership programs. These creative assets extend the process of building content that customers want, aligning perfectly with their tastes. Whether a targeted coupon or a personalized free sample, each asset is thoughtfully contextualized to drive product sampling, loyalty, and sales conversions.