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Live Stream Shopping Events

SALONORY is a stylist-focused destination powered by Henkel Beauty Care Professional brands. As part of our collaboration, we've enhanced their digital presence by organizing informative live stream events. These sessions feature expert stylists who share valuable education, styling tips, and demonstrations of Henkel Beauty Care Professional salon products. During these live events, viewers have the opportunity to engage in real-time, asking questions, and interacting with the stylists through chat or comments. It's an immersive experience designed to empower and educate salon professionals while showcasing the innovative features of Henkel's salon products.

Viewers can then purchase the products directly from their ecommerce shop at, which features of some of your favorite salon brands from Henkel Beauty Care Professional such as Alterna® Haircare, Kenra Professional®, PRAVANA®, Schwarzkopf Professional® and Sexy Hair®.

SALONORY Studio Blog

A companion experience to's ecommerce site, we designed SALONORY Studio from the ground up as a hub for hair inspiration, industry insights and the latest tips on the inspiration exclusively for the professional hair salon community. SALONORY Studio's content features a mix of articles, videos, live events, sweepstakes and sales promotions help in building a valuable experience and aimed at empowering the professional stylist community.


Social Posts

Employee Site

In 2023, Digital Instincts launched SALONORY's Employee site, designed to assist Henkel Beauty Care's employees in maximizing their access to purchasing Henkel's salon professional products and rewards program.

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