CASE STUDIES

SALONORY teamed up with Digital Instincts to create impactful digital campaigns and formed partnerships with the Professional Beauty Association (PBA) and CUT IT OUT^®, a national nonprofit that empowers salon professionals to raise awareness and prevent domestic violence through education and training. Our design expertise was crucial in delivering a message that was both visually engaging and widely accessible.

As digital agency to the L'Oreal Dermatological Beauty Group for the past five years, our role has been to redesign, market and front-end code the B2B e-commerce channel tailored exclusively for doctors, medical skincare professionals, and hospitals. Our designers and engineers have carefully planned this platform's UI/UX for medical professionals to seamlessly have access to the extensive repository of research papers and scientific studies pertaining to skin health and disease. It also serves as a gated e-commerce destination, facilitating commercial transaction orders for L'Oreal's renowned brands Skinceuticals, Skinbetter, La Roche-Posay, Vichy, and CeraVe.

Digital Instincts collaborated with L'Oréal Dermatological Beauty by producing a video for their booth at the 2024 American Academy of Dermatology (AAD) Conference.

Digital Instincts designed and built a landing page for La Roche-Posay's Cancer Support Hub, demonstrating their unwavering commitment to medical professionals caring for patients navigating the challenges of cancer. The hub includes research articles and sample product kits featuring La Roche-Posay's skincare essentials for patients' delicate skin during their treatment journey.

Our extraordinary journey with La Roche-Posay, a distinguished L'Oreal skincare brand, spanned an incredible 8 years, from 2014 to 2022, serving as the creative CRM email marketing agency. During our tenure as La Roche-Posay's trusted partner, we spearheaded innovative CRM email marketing strategies that proved to be a driving force behind the brand's exponential sales growth. We elevated the brand's reach and engagement with unprecedented sales records, all of which are proudly documented in the public domain. These facts serve as a testament to our unwavering commitment to delivering transformative results for our esteemed clients.

Digital Instincts partnered with Henkel Beauty Care to enhance SALONORY, a platform for professional stylists. The collaboration included live stream shopping events featuring expert demonstrations, an engaging blog with industry insights, strategic email campaigns, and a dedicated employee site. These efforts aimed to empower stylists and strengthen Henkel’s digital brand presence.

In 2023, Digital Instincts launched SALONORY's Employee site, designed to assist Henkel Beauty Care's employees in maximizing their access to purchasing Henkel's salon professional products and rewards program.

We have dedicated our efforts to enhancing the Zotos Professional ecommerce storefront, aiming to establish it as a central hub for their esteemed salon-quality brands like AgeBeautiful, Biotera, Nutri-Ox and Bain de Terre. By integrating online quizzes for a hair color shade selector and for establishing a curly hair routine, we've streamlined the process for consumers to discover their ideal hair color shade or hair care product. Visit ZotosProfessional.com for a wealth of blog posts and videos, empowering women to confidently color and care for their hair at home.

Four years ago, Better Natured, a naturally derived clean haircare and hair color product line, launched through a direct-to-consumer Shopify storefront designed and engineered by Digital Instincts. The immersive storefront boasts integrated APIs, including ZenDesk live customer chat support, amplified customer reviews through Bazaarvoice, Klayvio email automation as CRM, Bold Subscriptions, and a Virtual Try-On Haircolor tool. Both the website and its Amazon storefront stand as a testament to our ongoing collaboration with the Better Natured brand teams.

Building an ecommerce experience that helps consumers understand the safety and effectiveness of a professional hair care line infused with plant-based blend of 99% Pure CBD and Hemp Seed Oil.

For the past two years, we've been an agency partner to the Maybelline New York (MNY) Customer Acquisition and CRM Marketing Retention teams. Our role has encompassed the creation of a strategic, comprehensive email style guide tailored to align with the potential future launch of a direct-to-consumer (D2C) e-commerce MNY storefront. This guide standardized how assets can be designed and included step-by-step instructions for implementing AI-driven personalization. Additionally, we've been responsible for developing critical campaign assets for MNY's website, retail partners, and social channels, enhancing brand engagement and conversions across retail and digital outlets.

Maybelline New York sought to engage their target audience in a unique and memorable way to promote some new shades to their product, Lifter Plump Gloss.

In 2020, RoC Skincare partnered with Digital Instincts to launch their groundbreaking D2C e-commerce storefront in the US, featuring a robust product catalog an automated CRM email marketing platform that strengthened customer loyalty and trust through targeted sales notifications and marketing offers. Impressed by the success of the US storefront, the brand entrusted us to expand its global online presence by creating seven additional country storefronts across the EU and South America. These efforts have solidified RoC Skincare's position as a worldwide leader in clinically proven skincare, driving growth and acclaim.

We've helped brands like Lashify & SALONORY to showcase and demonstrate products in real-time through a live video stream, engaging with viewers and answering their questions instantly.

Through our partnership with Houghton Mifflin Harcourt (HMH), Digital Instincts has played a crucial role in helping the company enhance its digital offerings and improve user experiences across various educational platforms. From launching interactive websites for iconic programs like Carmen Sandiego to creating streamlined portals for classroom support, our work has consistently aimed to empower educators with the tools they need to succeed. Together, we’ve been able to create transformative digital experiences that align with HMH’s mission to inspire curiosity, enhance teaching, and drive innovation in education.

We have been a trusted agency partner to Scholastic's B2B digital marketing teams for over a decade. We have provided sites and channels to promote educational technologies comprised of books, ebooks, and technology-based learning materials leveraged by schools, districts, and teachers year after year to plan for the advancement of higher learning for students in K-12 classrooms. The digital channels have been essential for driving awareness, supporting curriculum and classroom planning, and advancing math, literacy, science, and technology. Our commitment to Scholastic's mission of encouraging the intellectual and personal growth of all children, beginning with literacy, has driven our collaboration and has significantly impacted the cornerstone of all learning.

We have developed engaging experiences for leaders in the automotive industry, including Ford, Lincoln, Chrysler, Jeep, and Dodge, through iPad apps, microsites, and email marketing campaigns.

We have expertise in the healthcare industry involving brands like Advil, ThermaCare, and Quest Diagnostics. Projects include creating engaging landing pages, interactive websites, and strategic digital advertising campaigns to boost brand awareness, educate consumers, and drive engagement.