Maybelline New York sought to engage their target audience in a unique and memorable way to promote some new shades to their product, Lifter Plump Gloss. The plumping gloss has chili pepper and delivers an intense heated sensation & plumping effect and the game helped create visibility around these new shades. The Lifter Plump Hot Meter Game demonstrated the power of gamification as a marketing strategy for beauty brands like MNY.
