Henkel's SALONORY's CUT IT OUT CAMPAIGN

 

Customer Empowerment
Strengthens Brand Loyalty

The central feature of the campaign was a straightforward, product-driven approach. For every product purchased during October, $1 was donated to CUT IT OUT®, motivating buyers by showing how their everyday purchases could contribute to an important cause. The donation was capped at $10,000, offering a transparent and achievable goal.

Digital Instincts was instrumental in shaping the campaign’s visual identity and narrative, developing eye-catching graphics, storytelling, and a clear call to action across social media platforms, the website, and email newsletters. Through these design efforts, we empowered beauty professionals to 'cut out' domestic violence by participating in this initiative.

  • Instagram Story

  • Intro Email

  • Follow Up Email

 

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