Customer Empowerment
Strengthens Brand Loyalty
The central feature of the campaign was a straightforward, product-driven approach. For every product purchased during October, $1 was donated to CUT IT OUT®, motivating buyers by showing how their everyday purchases could contribute to an important cause. The donation was capped at $10,000, offering a transparent and achievable goal.
Digital Instincts was instrumental in shaping the campaign’s visual identity and narrative, developing eye-catching graphics, storytelling, and a clear call to action across social media platforms, the website, and email newsletters. Through these design efforts, we empowered beauty professionals to 'cut out' domestic violence by participating in this initiative.
Instagram Story
-
Intro Email
Follow Up Email
Campaign Messaging & Branding
SALONORY’s collaboration with PBA, CUT IT OUT®, and Digital Instincts demonstrates how a beauty e-commerce brand can make a tangible difference through cause-driven marketing. We helped SALONORY craft a seamless integration of their product offerings with a social impact initiative by designing campaigns that linked purchases directly to donations. This empowered customers to support domestic violence awareness while strengthening brand loyalty and community engagement.
This partnership highlights the power of aligning brand values with social impact initiatives to foster both business growth and positive change.